Toyota Frey Retail: Partnership with Toyota Austria extended

Toyota Frey Retail: Partnership with Toyota Austria extended

Toyota Frey Retail (TFR), the largest Toyota and Lexus dealer in Austria, and the importer Toyota Austria GmbH (TAT) are continuing their common path: TAT has extended the dealer partnership with Toyota Frey Retail for another four years. The contract was recently signed. 

CEO Anja Frey-Winkelbauer: "We are very pleased that we can continue to shape the success story of Toyota and Lexus. We will continue to be a stable and powerful partner with a strong location network for Toyota Austria GmbH in the coming years." Since 1971, the Frey family had taken over the general representation of the brand, which was still completely unknown in this country at the time, and was constantly building up and expanding the market for it in Austria. Later also for Lexus. At the beginning of 2019, Frey Holding sold the import business to the Toyota delivery plant and has since continued to be connected to Toyota and Lexus in Austria through its subsidiary Toyota Frey Retail GmbH as a dealer. 

COO Stefan Gubi: “From 2020, we will be focusing on growth through corporate and fleet customers and will also help their CO with our hybrid technology₂Significantly improve balance sheet. And with the help of digitalization, we will be the first address for the increasingly important Generation Z when it comes to smart automobiles of the future.”