Reifen Göggel is expanding its warehouse

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Wholesaler Göggel Reifen is expanding its storage capacity and investing 50 million euros in new halls.

Großhändler Göggel Reifen baut seine Lagerkapazität aus und investiert 50 Millionen Euro in neue Hallen.
Wholesaler Göggel Reifen is expanding its storage capacity and investing 50 million euros in new halls.

Reifen Göggel is expanding its warehouse

True to the motto “You don’t have a future – you create a future!” Reifen Göggel invests and expands in the Swabian Alb. Complaining is not his thing for family businessman Bruno Göggel. The present and the coming years do not bode well: existing macroeconomic crises due to problematic supply chains, the war in Ukraine or inflation and a less than rosy future due to the reduced importance of the automobile. At the same time, the fight for customers in the tire business and thus the concentration in retail continues to increase due to takeovers by the big players. 

As the company emphasizes in a press release, continuous investments in the online shop and efficiency in energy management have provided a healthy basis for the tire wholesaler's positive development in recent years. From Reifen Göggel's perspective, past growth provides an excellent basis for expanding storage capacity by 500,000 to 2 million tires. Planning for the construction of 2 warehouses with 4 and 7 levels and an area of ​​over 50,000 m² has begun and parts are already under construction.

A total investment volume of 50 million euros is estimated for the expansion of the warehouse. In addition to more efficient work processes in warehouse management and shipping preparation, the logistics center offers significantly more storage capacity and the most modern
Working conditions. “Overall, purchases from the online shop can be delivered to our customers even more quickly in the future,” says Bruno Göggel with certainty.

It has proven to be an essential building block for constantly increasing demand
proven that the ordered tires were delivered using our own fleet.
Reifen Göggel customers value reliable logistics, which is why
an expansion of the fleet from 120 to 150 vehicles is planned.

With his investment project, owner and managing director Bruno
Göggel is preparing his company for the future. It offers opportunities for the next generation to achieve even more from the company's existing possibilities. The trend towards digitalization and online trading offers good conditions.

The Swabian tire wholesaler Göggel ensures a sufficiently high availability of goods with a marketplace of over 10 million tires. There are over 54,000 items in the tire dealer online shop.