Suche
Mein Konto
GfK market data for business success
In 2018, almost 3.6 million tires were sold in the GfK tire panel for Austria, increasing sales by 1.5% compared to the previous year.
GfK market data for business success
With average prices rising again, this resulted in an increase in value of 3%. While winter tire sales benefited from the cold February and March, winter tires suffered significantly from the late summer temperatures in the fourth quarter. Sales of summer tires, which were still slow in March, really took off in the warmest April since 1800. However, the strongest growth impulse was once again provided by all-season tires, which are likely to benefit most from the increased temperatures in the future.
In order to keep up with the increased demands on trading, knowledge of market data is essential for business success. But how do you get there? Quite simply, you take part in the GfK trading panel. This market research tool, which has been tried and tested for decades, determines objective facts by processing real data from electronic merchandise management systems and is therefore superior to surveys or reporting rounds. Good trading panels are “the currency” and an efficiency gain for the entire industry. The data is collected on an individual item basis, allowing precise analyzes according to different product segments and features. All data is anonymized and treated as strictly confidential. Since the figures provided to GfK are only evaluated in aggregate form, no conclusions can be drawn about an individual company. Collaboration is very easy and time-consuming via interfaces of common IT systems. GfK covers the costs for setting up the system and programming interfaces. In return for his participation, the trader receives market data and trends in the form of GfK market reports. Since this year, GfK has been offering a new format that enables a dealer-specific comparison of its own development with panel market trends. The specially prepared reports are offered as Excel tables at no additional cost and are delivered directly to the panel participant at the end of the quarter. The tables are broken down according to the most important product segments and also show deviations in inch sizes or speed index classes. The prerequisite for receipt is a written panel cooperation agreement so that the basis for the cooperation is legally secured. Interested traders can contact GfK directly: Wolfgang Appel, Senior Manager Market Insights, Client Solutions AT
GfK / Erdberger Lände 26a / 1030 Vienna
+43 1 717 10 342