Continental is a superbrand”

Continental is a superbrand”

As a leading brand in the Austrian premium tire sector, Continental Reifen Austria receives the renowned Business Superbrands Austria Award 2024/2025. This was awarded by the Brand Council Austria, a top-class expert panel made up of managers from the areas of marketing, advertising, media and PR, market research and employer branding. The annual award recognizes brands that shine in their respective areas with a positive image and offer concrete or noticeable advantages to the public compared to their competitors. “We are pleased about this award, which encourages us that drivers in Austria trust our brand and recognize our commitment to safety and performance both in our tires and in our appearance as Continental Reifen Austria,” says Kurt Bergmüller, Managing Director of Continental Reifen Austria, who personally accepted the award.

Sustainability in focus

At the Business Superbrands Austria Award, not only popularity, image and brand building, but also the joy of innovation are assessed. "We see tires as the crucial contact points between the vehicle and the road. That's why we ensure that our tires impress with excellent braking performance, maximum safety and outstanding driving pleasure," says Bergmüller. As one of the leading providers of passenger car and light truck tires in Austria and as a reliable partner in the spare parts market, Continental Reifen Austria not only focuses on safety and performance, but also on the further development of the mobility industry in terms of sustainability.