The Austrians love these tires

The Austrians love these tires

300 employees, 2,000 suppliers, an annual trading volume of around one billion euros in nine European countries and up to 100,000 orders processed daily via the Internet. These are the impressive key data for the B2B platform Alzura Tyre24. In view of its size, the Saitow AG belongs to

Platform created a reflection of the automotive aftermarket in the segments of tires, rims, automotive spare parts and accessories. This makes the IT company’s market-specific evaluations all the more interesting.

Now, after the start of the winter season, the current sales figures for tires in Austria have been announced. The ordering behavior for winter tires was analyzed in the period from September 1st to November 30th, 2021.

The result: “When purchasing tires in the winter season so far, customers of the B2B platform in Austria with the brands Semperit, Hankook and Nexen preferred winter tires from the brand and quality range,” says Alzura Tyre24.

6.64 percent all-season tires

The most frequently requested tire sizes on the platform in the first few months of the winter season included sizes 205/55 R16, 195/65 R15 and 205/60 R16. The analysis of the car tires sold also showed that demand for all-season tires compared to winter tires was about the same this season as last season. The proportion of all-season tires was 6.64 percent during the evaluation period.

In general, Alzura Tyre24 is very satisfied with the sales of winter tires in Austria so far this season. An increase of 8 percent was achieved in the number of winter tires sold in the evaluation period compared to the previous year. In total, Alzura Tyre24 has no less than 490,000 different tires available with a total value of 8.5 billion euros.

Here are the results of the current evaluation in detail:

Top 5 winter tire brands (by number of tires sold):

1. Semperite

2. Hankook

3. Nexen

4.Continental

5.Michelin

Top 5 winter tire sizes with the top 5 brands per size:

1. 205/55 R16

1.Continental

2. Semperite

3. Hankook

4. Nexen

5.Michelin

2. 195/65 R15

1. Semperite

2.Continental

3. Hankook

4.Michelin

5. Kumho

3. 205/60 R16

1. Semperite

2.Continental

3. Hankook

4.Michelin

5. Bridgestone

4. 185/65 R15

1. Semperite

2. Hankook

3. Nexen

4.Continental

5. Kumho

5. 215/60 R16

1. Semperite

2. Nexen

3. Hankook

4.Michelin

5. Dunlop

Ratio: winter tires – all-season tires:93.36% to 6.64%

Evaluation period: September 1st, 2021 – November 30th, 2021

For comparison:In the period from September 1st, 2020 to November 30th, 2020, the ratio was as follows:

Winter tires – all-season tires:93.50% to 6.50%