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10 commandments for the tire trade
VRÖ chairman James Tennant lists 10 selling points for premium tires.
10 commandments for the tire trade
1. Safety: Premium tires offer greater safety on the road. They are specifically designed for better grip on wet or dry roads, resulting in shorter braking distances and better vehicle control.
2. Lifespan: Premium tires are designed to last and have a longer lifespan than cheap or budget tires. This means they need to be replaced less frequently, saving money in the long run.
3. Comfort: Premium tires provide a smoother and more comfortable ride. They reduce noise and vibration, resulting in a more comfortable driving experience.
4. Environmental friendliness: Premium tires are more environmentally friendly and have lower rolling resistance. This leads to lower fuel consumption and therefore also lower CO2 emissions.
5. Driveability: Premium tires offer better driveability as they provide greater grip on the road. This results in better handling and control of the vehicle.
6. Braking performance: Premium tires have better braking performance than cheap tires or budget tires. This means that the vehicle comes to a stop more quickly and accidents can be avoided.
7. Low noise: Premium tires are quieter than cheap or budget tires. This leads to a reduction in noise emissions and increases driving comfort.
8. Quality assurance: Premium tires undergo strict quality assurance. Only the highest quality tires come onto the market. This ensures that customers receive high quality and durability.
9. Innovation: Premium tires offer advanced technology, such as tires with self-repair capabilities or run-flat tires. These innovations can increase the safety and comfort of the vehicle.
10. Premium tires are safer and more environmentally friendly than cheap and budget tires because they are produced under stricter environmental standards and laws. European manufacturers have a long tradition in tire production and invest heavily in research and development to offer innovative and sustainable solutions.
James Tennant: "In summary, premium tires offer better quality, performance and safety than low-cost or budget tires. Although they are more expensive initially, they can save you money in the long run as they are more durable and use less fuel. It is important to invest in the quality and safety of tires to ensure a safe and comfortable driving experience."