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Entrepreneur Day with Obereder
Under the motto “Are you sure?” Obereder/Castrol's ENTREPRENEURSHIP DAY took place in Strobl am Wolfgangsee. Valuable tips were on the program.
Entrepreneur Day with Obereder
The opening lecture was extremely exciting. Rupert Ofer from the body and paint shop Ofer GmbH in Feldkirchen is also a GDPR expert at the WKO and reported on findings and experiences relating to the General Data Protection Regulation.
“Every crisis is an opportunity because it forces us to do something.”WOLFGANG FUCHS, SISCON BUSINESS CONSULTING
His recommendation: Every company should have an employee who deals with this meticulously. "The problem with GDPR for the time being is that we have no judiciary. In other words, we don't know how the courts will decide," said Ofer. Wolfgang Fuchs, managing partner of Siscon Unternehmensberatung, spoke about the various types of corporate crises (strategic and internal crises, earnings and liquidity crises) and warned: "The longer you take to take countermeasures when things go wrong, the greater the pressure to act and the narrower the scope." Fuchs’ statistical explanations on the topic of “causes of insolvency” are extremely interesting. This results in the following composition: 47 percent internal causes, 15 percent management negligence, 14 percent lack of capital (in the sense of an incorrect financing structure); only 24 percent can be attributed to external causes. According to Fuchs, this means that almost 80 percent of business success is in your own hands and can therefore be influenced. And: “Every crisis is an opportunity because it forces us to do something.”
FIT FOR DIGITALIZATION
Around 75 percent of car dealership customers use digital services. But how digitally ready are our car dealership operators? Mario Situm, professor at the Institute for Cross-Border Restructuring at the FH Kufstein, presented a study that the FH has recently carried out. Accordingly, 49.21% of those surveyed described their digital competence as “fairly high” and 14.29% even described it as “very high”. On the other hand, 64 percent said they had “no digitalization strategy.” A contradiction, says Situm. By far the most frequently used instrument is the website. Established digital marketing instruments such as social media are of course not used at all or used very little. Mario Situm sums it up: “Customers get information about a product on the Internet, not in the car dealership.” What surprises the professor himself: “Car dealership operators see opportunities in digitalization when it comes to improving customer satisfaction and efficiency. But not in terms of improving quality or making processes more transparent.” As a conclusion, Situm advocates “developing a digitalization strategy and examining the existing business model with the involvement of experts.”
NEW WORKING WORLDS
Diane Freiberger, deputy director of FH Kufstein, presented three trends that every entrepreneur needs to be aware of:
▶ Knowledge culture (knowledge doubles every eight years)
▶ Mobility (people are on the move every day)
▶ Globalization (society and culture are integrated in a global network of trade and communication).
Diane Freiberger referred in particular to “changed customer behavior”. Augmented and virtual reality would continue to gain in importance. With more and more end consumers, the use of objects would become more important than their ownership. For example, car sharing. On the topic of “recruiting skilled workers,” Freiberger said: “Better is the enemy of good.” The targeted search should no longer be one-dimensional. It is no longer enough to place an advertisement in a district newspaper.