Survey shows why all-season tires are becoming increasingly popular

Survey shows why all-season tires are becoming increasingly popular

A survey conducted by Nokian Tires shows that 50 percent of participants chose all-season tires because they want to avoid having to change tires twice a year. Every second respondent is also convinced that current all-season tires are safe enough to be used all year round in Central Europe. The study was carried out in Germany, France, Italy and Poland. Accordingly, 77 percent of those surveyed are of the opinion that climate change and milder winter weather will make all-season tires even more attractive in the future. The generic market growth rate for all-season tires is currently high at 20-25 percent, so the market is expected to continue to grow in the future. The survey also reflects this assessment: 70 percent of those surveyed would definitely buy all-season tires again.

Improvements desired

However, the participants surveyed would like to see some improvements in all-season tires. These include fuel efficiency, good wear resistance and an attractive purchase price. When it comes to driving on snow and slush, Italian drivers in particular have concerns with 41 percent, as well as German and French drivers with 34 percent and 35 percent respectively. In their opinion, the local weather conditions in winter still require driving characteristics that only winter tires can offer. Nokian Tires launched a new range of all-season tires with the Nokian Seasonproof and Nokian Seasonproof SUV in January this year. All sizes have the snowflake symbol and are therefore officially approved for use in winter. The product range offers sizes for modern cars, SUVs and CUVs with a selection of 64 products between 14 and 19 inches, with speed levels T (190 km/h), H (210 km/h) V (240 km/h) W (270 km/h).

Popular in Germany

In Germany, all-season tires are primarily used on small or medium-sized family cars. Overall, 58 percent of vehicles drive between 5,000 and 20,000 kilometers annually. While the vast majority of German drivers (78 percent) use all-season tires on gasoline-powered vehicles, the same figure is only 55 percent for Polish drivers and 45 percent for Italian drivers. In France, 62 percent of drivers prefer all-season tires on diesel vehicles. The majority of those surveyed use all-season tires for vehicles that are more than five years old. Only 3.75 percent of all respondents invest in all-season tires for new cars that are less than a year old.