Product focus at Schaeffler

Product focus at Schaeffler

The Schaeffler Automotive Aftermarket division and its long-standing business partner Saleri Group have agreed to transfer the global usage rights to the Ruville brand to Saleri with immediate effect. Jens Student, President GKAM, Global Sales & Marketing Automotive Aftermarket, comments: "This transaction strengthens our already stable and valuable partnership with the Saleri Group. It also sharpens our brand profile in the automotive aftermarket with our three product brands LuK, INA and FAG for transmission, engine and chassis systems, which continue to stand for professional repair solutions in original equipment quality."

All Schaeffler products that were previously offered under the Ruville brand are now marketed under the FAG brand. With this step, Schaeffler is completing the global realignment of the automotive aftermarket portfolio initiated in 2019, which began with the bundling of chassis and steering parts, drive shafts and suspension strut bearings under the FAG brand. Schaeffler’s existing patents, customer or supplier relationships remain unaffected by the trademark transfer. 

The Saleri Group is a leading provider of thermal management solutions in the original equipment segment and has many years of experience in the automotive aftermarket. The company targets the increasing demand for lighter and fuel-efficient vehicles with the ambition to become the preferred supplier of technologies for zero-emission vehicles in the medium term. Basilio Saleri, President of Saleri Group, on the transfer of the brand: "Together with other acquisitions, Ruville will form our operational arm in the aftermarket. This will allow us to build a multi-product and multi-brand strategy from which we expect increased market adaptability and operational agility."