Opel drives on Goodyear Dunlop
For tire replacement needs, Opel now offers its customers premium tires from GOODYEAR DUNLOP. The goal: optimize customer loyalty.

Opel drives on Goodyear Dunlop

Goodyear Dunlop Austria becomes a partner of Opel. At the Vienna Autoshow, Opel presented three trade fair innovations, the Grandland X, the Insignia GSi and the Vivaro Tourer. For tire replacement needs, Opel is now offering its customers premium tires from Goodyear Dunlop. Othmar Hofstätter, After Sales Manager at Opel Austria, is convinced: "The tire business is becoming increasingly important for car dealerships. The Goodyear Dunlop range covers all target groups and the sum of test victories is impressive. The additional offer is therefore an important added value for our customers." "With the tires, the car dealership binds its customers more closely to itself. Tires need to be changed at least twice a year," emphasizes Thomas Landl, Sales Manager of the Goodyear Dunlop Tires Austria car dealership. "More and more car dealerships are recognizing this potential and are investing in the tire business. We develop individual sales promotion measures and offer simple, system-supporting purchasing tools," said Landl, who received a lot of applause.
MORE INFLUENCE
Wolfgang Rosam, who founded the Mobility.Freedom Forum. Environment as a lobbyist, showed that more media work is needed to implement the industry's demands. For this purpose, he will be the contact point for the local political establishment in the coming years. He can't yet estimate when and what exactly the first successes will look like, but "... the often very negative portrayal of drivers among the general population must come to an end." The entire group agreed to this, except the canon, of course, not.