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Combined forces
What was sealed in October 2013 and started at the beginning of 2014 developed into an extremely constructive partnership. Derendinger became the exclusive partner for MOTOREX lubricants in car workshops in Austria.
Combined forces
BY WOLFGANG BAUER
The demands on modern engine oils are constantly increasing. And the number of specifications and approvals is also increasing. This situation will not change so quickly in the future. Car manufacturers must meet legal frameworks and environmental standards. Until now it was the Euro standards, but CO2 reduction plays a major role today and in the future. In order to be able to comply with limit values, low-friction oils will increasingly be used. These oils are characterized by very low viscosity values. Motorex is constantly developing new products that meet these high requirements and also receive manufacturer approvals. All of these framework conditions clearly show that competent advice from the lubricant supplier is essential.
SALES THROUGH DERENDINGER
When it comes to lubricants, the Derendinger team focuses entirely on the Motorex brand and also offers the necessary consulting expertise. This is ensured through regular training. In addition, Motorex lubricants are sold exclusively through specialist workshops. This in turn has the advantage that Motorex products do not find their way into the workshops via discounters and so the income is generated where service and advice is also offered.
“We managed to establish the Motorex brand on the market very quickly.”BRUNO WEIDENTHALER, CEO SAG AUSTRIA
A large number of different specifications and products often pose a challenge for warehousing and management. Thanks to Derendinger's excellent logistics, the exact quantities required can be delivered several times a day.
Motorex has over 100 years of experience in developing and marketing high-quality technical products. Continuous research, enormous innovative strength, outstanding pioneering spirit and the typically Swiss penchant for perfection are still the deciding factor for the brand's success in over 80 countries worldwide. More than 330 highly qualified employees guarantee the quality of the products of the largest fresh oil processing company in Switzerland. The laboratories at the company headquarters in Langenthal have just been extensively expanded. And Motorex is currently expanding the headquarters with new production and administration buildings. Bruno Weidenthaler (Managing Director, SAG Austria Handels GmbH): "I am very happy that we took this step almost five years ago. We managed to establish the Motorex brand on the market very quickly. Our customers appreciate the exclusivity and high quality of Motorex oils," says Weidenthaler. Independent and branded workshops could “excellently differentiate themselves” with the brand. "Today we are an organization with seven regions in Austria. This means even better availability and flexibility. We can also deliver Motorex products, even in small quantities, up to four times a day," explains Weidenthaler.
“We have implemented a lot together: numerous product launches, the bag-in-box system and the DYNCO automatic transmission flushing device.”WOLFGANG SCHNEIDER, MOTOREX
Wolfgang Schneider (Head of Sales & Marketing, Motorex): "Flexibility is a good keyword. I am very pleased that this is being implemented so well in the partnership with Derendinger. We have short decision-making processes and can therefore react quickly to requirements from the market or individual customers." We have implemented a lot together over the past five years. For example, the numerous product launches, the bag-in-box system and most recently the DYNCO automatic transmission flushing device. "The collaboration with the product management and the area managers at Derendinger is also very good and the customers should ultimately benefit from this. I look forward to many more years of collaboration," says Schneider.