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Goodyear and Jean Pierre Kraemer remain partners
The tire manufacturer and the best-known German automotive influencer are extending their media-effective collaboration.
Goodyear and Jean Pierre Kraemer remain partners
Jean Pierre Kraemer – or JP – is probably known by every car freak in German-speaking countries. The successful presenter, workshop operator and car influencer is known far beyond German borders as a car enthusiast, tuner, mechanic and eloquent presenter of powerful content. Goodyear has a strong partnership with Jean Pierre Kraemer and his JP Performance and JP Productions GmbH in Dortmund. The tire manufacturer and the well-known car tester continue their successful collaboration.
The collaboration includes, among other things, the regular testing of Goodyear and Dunlop products through their paces, for example in videos of the Sport Maxx Race series on the company's own test track in Mireval or the Goodyear Super Sport series, which was newly introduced in 2019, at the Ascari Race Resort. But Goodyear is also present at the Dortmund location: JP Performances company buildings are provided with eye-catching tire branding, and project vehicles equipped with Goodyear and Dunlop products are regularly in the showroom - all real eye-catchers for the many fans who make the pilgrimage to their idol every day. “The partnership with Goodyear is great,” says Jean Pierre Kraemer happily. “The quality of the products has impressed me for years and I am happy to contribute my know-how and feedback to continually improving the tires and innovations.”
The media-effective cooperation brings both parties further. That's how it became Dunlop Art Car realized with the help of JP. The retro eye-catcher, a sleek BMW E9 3.0 CSi, built in 1973, runs on Dunlop Sport Classic tires, for example. The classic car, wrapped in a unique retro design, has been offering fans a special brand experience since 2020, including at classic motorsport events, vintage car rallies, on social media platforms and during promotions, such as the Dunlop sell-out promotion in spring 2021, where you could win the eye-catcher for a weekend. The successful joint projects are regularly documented on the YouTube channel JP Performance. They are always enthusiastically viewed and commented on by over 2 million subscribers. The collaboration between Jean Pierre Kraemer and Goodyear has been going on since 2013.