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All-season tires are the crisis winner
As expected, the tire year 2020 was modest, with the number of units sold falling in the high single-digit percentage range. However, one thing increased: the all-season tire was the big winner of the year with an increase of 17%.
All-season tires are the crisis winner
The corona crisis including lockdowns also hit the tire industry. In 2020, the number of cars and light commercial vehicles fell by 7.9% compared to 2019. At the same time, sales in these areas fell to €313 million, which again represents a decrease of 6.4% year-on-year. It is encouraging that the average price level rose by 1.6% in 2020. This emerges from the current GfK tire panel Austria.
In the pure passenger car sector, the amount of tires sold fell by 9% in 2020 compared to the previous year. The value of tires fell by 7.7%. For 4×4 and SUV tires the volume loss was lower and was 1.4%. Here too, the value was 0.7% lower than in the previous year. In the light truck sector, however, the quantity fell by only 3.6% and the value by 3.9%.
One for everything and as large as possible
Sales of summer tires fell by 10.5% in 2020, although the decline in value was “only” 9.1%. Sales of winter tires also recorded a similar trend. Minus 7.7% in unit numbers and minus 6.2% in value. The winner of 2020 is the all-season tire with a 17% increase in sales. The value of all-season tires sold even rose by 17.3%.
Higher tariff categories are also in vogue. RIM DIA 18" to 20" are in greater demand compared to 2019, although not all of them achieve a higher value. From the 3rd week of February 2020 to the end of April 2020 there was the first slump in the tire business. From May to mid-October 2020, business was at the same level as in 2019. The rest of the year was characterized by the second lockdown with slightly positive trends at the end of the year, according to a release on the latest market data.