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Bilstein with a new brand identity
The shock absorber manufacturer Bilstein is treating itself to a new brand identity with fine detail updates.
Bilstein with a new brand identity
The new claim “way ahead” summarizes Bilstein's own claim to offer all customers and partners a lead, be it in development, in terms of market coverage or in the use of chassis technologies. At the same time, “Bilstein way ahead” should serve as a product promise for leading technologies, comfort, safety and performance.
The logo has been simplified in its design and thus follows the trend towards simplification. They want to bring the typical Bilstein urge to work on the development of the future back into the focus of corporate communications, says Christoph Henkel, Vice President Aftermarket Business, Sales, Product Management & Marketing: “Bilstein wants to be “way ahead” together with all partner companies and all drivers. With groundbreaking solutions, an outstanding driving experience and the look that future-proof our brand identity everywhere.”