Battery as a revenue generator

Battery as a revenue generator

Birner GmbH and the Upper Austrian battery specialist Banner GmbH recommend that workshops attach more importance to the battery in their customers' vehicles in order to increase customer satisfaction. By offering proactive checks or tips to extend the life of the car battery, workshops protect their customers' vehicles from complete battery failure, which enables drivers to have a relaxed journey. In addition, through proactive services, workshops can more easily convey to their customers that one battery check during the season is not enough and encourage them to arrange two test appointments. In this way, batteries can be replaced in a timely manner, which in turn boosts sales.

“The battery can be a hidden champion in every workshop, because with little effort both customer satisfaction and your own sales can be increased,” says Markus Hornig, team leader for product management, accessories, chemistry and 2-wheelers at Birner. Above all, periodic recharging is an indispensable and simple service to increase customer loyalty, agree the two Austrian family businesses Banner and Birner. For battery services, Birner has relied on products and test devices from its premium partner Banner for years. The Upper Austrian manufacturer operates one of the most modern and environmentally friendly battery plants in Europe. Both batteries and chargers, jump starters, test and inspection devices as well as other service products from the battery specialist Banner can be found in the range of the full workshop outfitter Birner.