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Opportunity for success workshop portal
In the internet age, abstinence from the web can have fatal consequences for workshops. We spoke to Markus Grassauer about his experiences as a Trost concept and portal partner to shed light on the real everyday benefits.
Opportunity for success workshop portal
The current workshop market is hotly contested. Customers are better informed than ever and are not afraid of tough price comparisons. It is not uncommon for just a few euros up or down in the offer to make the difference. In order to be successful as a screwdriver, your own calculations must be correct from A to Z. But all of this is of no use if customers don't become aware of your workshop. Advertising on your own behalf is necessary. Or you can present yourself professionally on workshop portals, where end consumers specifically look for workshops and orientate themselves on the market. There is comfort here www.autoservice.com a very user-friendly platform on which over 200 local businesses are already listed.
Work is the best advertisement
We spoke to the independent workshop owner Markus Grassauer from Kapfenberg about his everyday experiences with autoservice.com and the Trost workshop concept “AutoAuto”. Grassauer is sure of two things: "Firstly: Regardless of whether it is a new or existing customer, the work and service must always be right. That is the best advertising. Secondly: Anyone who is not represented on the Internet today will remain standing. And standing still today means going backwards." The idea of the Trost workshop portal autoservice.com is simple: every listed workshop can present itself and its work transparently. The end customer can therefore compare the prices of the respective workshops at a glance and thus make their decision. Will this lead to a downward price spiral? Grassauer: "No. That would only happen if you adjusted your prices to the competition and tried to undercut them." But that is not the case, emphasizes Grassauer and advises end customers to compare carefully: “No matter what price is charged for the respective work, what is crucial is what is included in it.” When it comes to a wheel alignment, for example, it makes a difference whether the workshop uses a completely new device with many features and gives the customer a printout with the settings or simply restores the target values with an older device. According to Grassauer, who has been self-employed for three years and employs nine people, it tends to depend primarily on the geographical location of the workshop and the competitors: "If the workshop density is high, a workshop portal presence like autoservice.com is very important. In less dense areas, word of mouth is still the best advertising."
Success concept
Grassauer chose Trost as his partner right from the start. "We compared different concepts and ultimately decided on Trost and AutoAuto. The workshop portal autoservice.com has already brought us new customers." From the current perspective, Grassauer would enter into a partnership with Trost again, as he particularly appreciates the detailed administrative and technical solutions. By the end of the year, autoservice.com will cover around 300 domestic workshops and have around one million hits per year.