New marketing management at WashTec
Sabine Zimmerer has taken over marketing management for WashTec AG and AUWA-Chemie GmbH.

New marketing management at WashTec
“We are pleased that we were able to attract an experienced marketing expert to the WashTec Group in Ms. Zimmerer,” explains Sebastian Kutz, CSO, Marketing and Sales Director of the washing technology specialist WashTec AG. Zimmerer looks back on over 25 years of marketing experience in the field of mechanical engineering and B2B business, most recently with his own consulting agency with a focus on companies in Europe and overseas that want to develop their brand awareness and market shares in German-speaking countries. “We are convinced that with Ms. Zimmerer’s know-how in marketing strategy and conception we will advance the WashTec Group’s brands and look forward to working together,” said Kutz. Before founding the agency, Sabine Zimmerer was part of the marketing department at Rational, the global market and technology leader in the field of preparing hot meals for professional kitchens, from 2002 to 2016. There, among other things, she was in charge of the in-house agency, trade fairs and market communication in the DACH region.