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Kia Austria: New marketing management
With over 20 years of experience in marketing, e-commerce and brand strategy, Christine Heeger from Perchtoldsdorf is responsible for the strategic direction of the brand as well as Kia's communication and digital agendas in Austria. She previously worked at Red Bull for almost ten years, where, among other things, she was responsible for setting up digital sales channels and brand platforms - from the development of an international e-commerce ecosystem to the successful market launch of innovative business models. Most recently, as Director of Marketing & E-Commerce at the technology company Jentis, Heeger oversaw the global market launch strategy and the scaling of the company up to Series A financing. "Kia stands for innovative electromobility and high-tech vehicles that combine design, performance and smart technologies. As ...
Kia Austria: New marketing management
With over 20 years of experience in marketing, e-commerce and brand strategy, Christine Heeger from Perchtoldsdorf is responsible for the strategic direction of the brand as well as Kia's communication and digital agendas in Austria. She previously worked at Red Bull for almost ten years, where, among other things, she was responsible for setting up digital sales channels and brand platforms - from the development of an international e-commerce ecosystem to the successful market launch of innovative business models. Most recently, as Director of Marketing & E-Commerce at the technology company Jentis, Heeger oversaw the global market launch strategy and the scaling of the company up to Series A financing. "Kia stands for innovative electromobility and high-tech vehicles that combine design, performance and smart technologies. As a digital native, I look forward to further developing Kia Austria with innovative, data-driven marketing strategies and positioning the brand even more strongly in the market," says Christine Heeger about her new role.