Seat and Cupra in top 5

Seat and Cupra in top 5

With over 250,000 new car registrations in 2024, the domestic car market performed better than many expected at the beginning of the year. The two Spanish brands Seat and Cupra, which belong to the Volkswagen Group, draw a particularly positive conclusion: with a combined market share of 7.5 percent, the two manufacturers are in the top 5 in the Austrian registration hit parade.

Changes 2025

In 2025, there will be changes in the Volkswagen Group's brand structure: Seat - founded 75 years ago as an independent brand in Barcelona - will take on the role of entry-level brand in the future and will primarily serve customers in the lower price segment. “With Seat and Cupra we are developing excellently in Austria, both brands cover the different customer needs in Austria in different ways,” explains Timo Sommerauer, brand manager Seat and Cupra Austria, when asked by the automotive industry. The Cupra brand, which was launched seven years ago, wants to enter its first full year of sales this year with a fully-fledged product portfolio. This means an updated and upgraded product range with new product features, new powertrains and limited editions. A focus is placed on offering electric city cars. The first Cupra City Garage Vienna is expected to open its doors in May 2025. Cupra integrated the entire model range into the agency sales model in mid-2024 and, given the market share of 2.6 percent, is drawing an initial positive conclusion after six months.