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The online professional
Auto Ludwig on Triesterstrasse in Vienna 23 is an absolute professional in all aspects when it comes to used cars. But online engagement is also unique and extremely successful.
The online professional
Auto Ludwig on Triesterstrasse in Vienna 23 was awarded a coveted award two years ago in the spring. With the Online Sales Award 2013 – announced by AutoScout24 and the KFZ Wirtschaft. Whether the Ludwig app or Facebook presence, Auto Ludwig recognized how important online engagement is for the automotive trade. Whether “Fiesta Triester”, the popular summer festival, or the “Ludwig Cafe”, a cozy coffee house on the company premises, Auto Ludwig relies entirely and extremely successfully on communication.
Cooperation with AutoScout24
Together with AutoScout24 customer advisor Manuel Überreich, KFZ Wirtschaft visited Auto Ludwig again to get an up-to-date picture. Auto Ludwig sells between 700 and 800 vehicles per year and currently employs 13 people. The first five months went very well, if things continue like this, we could speak of a good year for cars, explains CEO Thomas Schmid. The company is on its toes in all respects. The standing days in the GW segment are 60 days. You can only achieve this with hard work. One and a half employees are dedicated exclusively to looking after online matters. By the way, that doesn't work if it's supposed to be professional.
“Enormous spirit of optimism”
Auto Ludwig has been cooperating with AutoScout24 since the beginning - exactly since 2005. "We spread our market presence as broadly as possible. AutoScout24 is undoubtedly one of the best platforms," says Schmid. He has experienced an enormous sense of optimism, especially in the last few months, whether it was product innovations or personal support from AutoScout24 employee Manuel Überreich. On the one hand, there is the call tracker. AutoScout24 thus supports dealers with free call statistics. In plain language: Dealers receive an email as soon as they have missed a telephone customer inquiry. With information about the person calling, the time and the telephone number. This means that no more valuable “leads” are lost. Just like the call tracker, Auto Ludwig GF Schmid is also convinced of its marketing power. With this AutoScout24 tool, dealers can create a sales-strong presentation, highlight vehicles specifically and present them and their car dealership itself in the best possible way. This generates the highest level of user attention and ensures the best placement in the results list, e.g. B. more and larger images, up to 30 images, 2-line headline, reviews, logo and contact person. Through the Pulse Report, Auto Ludwig receives information about how many inquiries have come through AutoScout24 per day. Thomas Schmid is also fully behind AutoScout24's evaluation tool: "This gives the customer full transparency. And if you are well positioned and have nothing to hide, you will do an excellent job with it," says Schmid.