Guaranteed customer loyalty

Guaranteed customer loyalty

The Roth car dealership, based in Hermagor, is a family business with over 80 years of company history. The current location was rebuilt in 1975 under the leadership of Alois Gerd and Christa Roth, and since 2006 the business has been run by the third generation by their son, Bernd Roth. The car dealership was a Renault and Dacia partner for many years. In 2007 they also decided on Suzuki. A highlight for Bernd Roth: "Through multi-brand trading, we cover a wider range and reach more customer frequency. Since each of our brands has its own customer base, there is no competition between them, instead they complement each other and increase demand."

Strong team

As a family business, the management is in direct contact with customers and takes personal responsibility. "Decisions are made based on two criteria: customer satisfaction and profitability. Together they result in sustainable business management, because satisfied customers pay their bills and come back. Only if you achieve a positive result can you invest for the future. We want to preserve the car dealership for the next generation," says the managing director. Bernd Roth pays particular attention to the car dealership's team: "Our employees are the company. Whether in direct customer contact or productively in the background. They are the ones who contribute to generating sales with their competence, friendliness and high-quality work. My job is to lead them and ensure good conditions, that they are optimally trained and see the meaning in what they do." The company itself trains young talent and employs two automotive technician apprentices.

Partner of the customer

In order to strengthen customer loyalty, we rely on a customer relationship based on partnership: “And we live that in our company,” says the managing director. An example of this is the guarantees for new and used cars. These are primarily used to maintain a longer relationship with the customer. "The customer should recognize that working with us also benefits them. The guarantee is part of our all-round service - the customer is then happy to decide to also handle maintenance work or insurance claims with us," says Roth. The Renault 7 Star used car program includes a 12-month guarantee from CarGarantie. But every other used car sold also comes with a Car Guarantee. “The guarantee is crucial to sales and I can no longer imagine a sales conversation without this argument.” Roth can also offer its customers a lot of security when it comes to new cars. New Suzukis are sold with a five-year guarantee (three-year factory guarantee and two-year car guarantee), Renault also offers a four-year manufacturer's guarantee. For this reason, Roth usually only starts working on new cars when the manufacturer's warranty expires. The team then writes to the customer, invites them to check the vehicle and offers them an extended warranty.

Long-term cooperation

The car dealership has been working with CarGarantie since 1998. Bernd Roth values ​​fair cooperation in which good solutions are found and decisions are made fairly and comprehensibly. He also sees the support from CarGarantie as consistently positive. When you talk to the managing director about the company's goals, two points are in focus: "We want to maintain our valuable customer relationships and win new ones at the same time. We are also currently focusing on qualitative growth. We are investing in the construction of an additional tire warehouse as well as in more spacious workshop workstations and informal lounge areas for employees in order to promote communication and the exchange of knowledge."