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Garanta regroups
As part of the changes in Garanta's management, internal areas are also being restructured.
Garanta regroups
Garanta is reorganizing itself and structuring certain areas differently. The product development, marketing and academy functions will be combined into a new department. The aim is to provide car dealership partners with even better support in advising and selling motor vehicle insurance.
The new department will be headed by Ulrike Reisner, who was previously in charge of the Garanta Academy. "I and my team are looking forward to the new task. By bundling product management as well as marketing and training activities, it will be possible to respond even better and faster to the special requirements of our car dealerships in the future."
An important point here is the development of insurance products that are specifically tailored to the needs of the motor vehicle industry. “Here we work very closely with the Garanta advisory board, which also includes representatives from the automotive industry,” says Reisner. Examples include used car comprehensive insurance and Garanta special protection (all-round insurance protection for vehicle operations), which were created in cooperation with the automotive industry.
Another area of responsibility of the new department is the Garanta Academy, which is available to car dealerships IDD compliant Provides training courses in the area of motor vehicle insurance knowledge and advice.
Reisner: “There are also lectures and many other training formats that we plan and implement together with the industry representatives in the federal states.”
Finally, all public relations and marketing measures will be coordinated and implemented in the new department. This includes, among other things, the maintenance of the Garanta website, the creation of technical documents as well as the development of advertising materials and sales promotion measures.
“We are convinced that by concentrating these important functions in one unit, we can serve our partners in the car dealerships even better and thus fulfill our role as the insurer of the motor vehicle trade in Austria even better,” says Erwin Mollnhuber, member of the Garanta management team.