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New mobility brand Ayvens
The acquisition of LeasePlan by ALD Automotive created one of the world's largest mobility service providers.
New mobility brand Ayvens
The Ayvens Group wants to become the world's leading provider of sustainable mobility. With the world's largest cross-brand electric vehicle fleet and a total fleet of 3.4 million vehicles under management, the company aims to lead the industry's journey to carbon neutrality and digital transformation. The new brand promise “Make life flow better” expresses the company’s claim to improve life through simple, intelligent and sustainable mobility.
Ayvens is a catchy and easy to remember name that is intended to express the path of progress. The name is accompanied by a logo that symbolizes the merger of the two companies and the collaboration towards a common goal. The slogan “Better with every move” summarizes the company's goal of creating “better”, i.e. simpler, smarter and more sustainable mobility for customers and the environment through continuous progress. The new brand will be introduced at group level this year. In the 44 countries where ALD Automotive | LeasePlan is represented, the brand will be gradually rolled out to all customer segments and in all channels over the next year. The changeover in Austria will take place in summer 2024.
Tim Albertsen, CEO of Ayvens, formerly ALD Automotive | LeasePlan comments: "Thanks to our size, reach, service expertise and innovative strength, we are able to drive the change towards sustainable mobility on a large scale. The new brand identity not only creates a common identity for our 15,700 employees worldwide, but also reflects how we are changing to meet the needs of our customers and will help us to further increase our awareness in the market."