Liqui Moly cracks the billion
The German expert in automotive chemistry achieved record sales of one billion euros in the 2024 financial year.

Liqui Moly cracks the billion
111,000 tons of oil, 24 million cans of additives and 36 million oil containers: For the Ulm-based lubricant specialist Liqui Moly, 2024 was a year full of records and strong development in many areas of the company, despite numerous challenges. "At the beginning of 2024, delivery bottlenecks and high demand were still causing us problems. But thanks to our solution-oriented and hard-working fellow entrepreneurs, things progressed very well, worldwide," says Uli Weller, commercial director. With the new record sales of 1.03 billion euros, an increase in sales of 12.1 percent was achieved compared to the previous year. The company achieved its greatest sales in its home market of Germany, followed by the USA. Among its foreign subsidiaries, Liqui Moly Austria GmbH recorded sales of 16.8 million euros. This corresponds to an increase of 4.2 percent compared to the previous year.
Magical performance brand
For Liqui Moly, the billion is a "magical" performance brand, emphasizes Salvatore Coniglio, who has been part of the management since September 2024: "We know that this extraordinary success is thanks to our now almost 1,200 fellow entrepreneurs around the world. That is why we have decided with full conviction, together with the Würth Group, for a success bonus of up to 7,000 euros for the workforce. Everyone absolutely deserves it," added Coniglio. Managing Director Günter Hiermaier said: "We have made extensive investments to expand capacity at our two locations in Ulm and Saarlouis. We are happy and very grateful that we are still on the right track and established as a very good and safe employer."