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ZKW: Messages on the radiator grille
ZKW and LG are presenting a revolutionary concept of lighting system and display at the CES in Las Vegas.
ZKW: Messages on the radiator grille
At this year's Consumer Electronics Show (CES) in Las Vegas, ZKW and LG Electronics Vehicle component Solutions jointly presented their innovations for the mobility of the future. As a highlight, the new super integrator concept was presented for the first time - an intelligent system of LED light and display that creates a completely new vehicle front. The concept developed in Wieselburg makes it possible, among other things, to make the front shine in any design or display messages using software. In addition, ZKW presented other innovative headlight systems, such as the new crystal light for the BMW i7, which was developed in cooperation with Swarovski. “CES is very important to us because we want to continue to grow together with LG in the NAFTA region,” says Wilhelm Steger, CEO of the ZKW Group.
The term superintegrator arose from the combination of different technologies. The light guide technology that implements the daytime running lights, position lights and the direction indicators comes from LG. The entire lighting technology including the communication display was developed by ZKW. The futuristic design of the Superintegrator was designed by LG Electronics Design Department. The system makes it possible, for example, for the vehicle to greet its driver on the display (“Hello, Mr. Berger”) when the driver approaches the vehicle. The display can also show the battery level and status messages for electric vehicles. In the case of taxis, the system could greet the passenger with their name and light carpet to find the vehicle they have ordered. Thanks to the software control, part of the display can also be used for customizable daytime running lights so that you can drive with your own light appearance. “The extended staging of the central area of the front is particularly interesting for vehicles that are now on the market,” explains Steger.
The exclusive crystal light of the new all-electric BMW i7 was also on display at the ZKW stand. The unique lighting system, developed in cooperation with Swarovski and the Bavarian automobile manufacturer, supports the daytime running and indicator lights. It creates a vibrant, sparkling glow that impresses with “welcome and goodbye” lighting effects. The premium crystal light was developed at the lighting systems specialist's headquarters in Wieselburg and is manufactured in Krusovce, Slovakia, and the crystals come from Austria.