TTTech Auto focuses on safety

TTTech Auto focuses on safety

TTTech Auto is further developing its strategy and brand along the new company slogan “Made to Drive”. Since its founding in 2018, TTTech Auto has been a leader in advanced driver assistance system (ADAS/AD) platforms with a strong focus on safety. Background: The automotive industry is undergoing significant transformation and faces challenges in the development of highly automated driving, particularly in SAE Level 3 and Level 4 functions. At the same time, the concept of the “Software-Defined Vehicle” (SDV) and the trend towards higher integration and centralization have emerged as focal points. Customers expect electronics-based innovations with clear customer benefits at reduced costs. The exponential growth of system-on-chip (SoC) performance and the centralization of E/E architecture are driving key industry requirements, including faster and more robust integration of best-in-class features and over-the-air software updates with faster revalidation. “Our security middleware “MotionWise” is a key technology for secure SDVs to optimize performance, security, integration and software updates and allow customers to focus on the driving experience,” said Dirk Linzmeier, CEO of TTTech Auto. “We ensure secure software-defined vehicles,” he added.

Stefan Poledna, CTO and co-founder of TTTech Auto, emphasizes: "We accelerate the development, integration and updates of robust and safe software in the vehicle. To do this, we use state-of-the-art technologies and our expertise to create the foundations for a safe and outstanding driving experience." The new company claim “Made to Drive” emphasizes TTTech Auto’s commitment to automotive software innovations and technologies. It also underlines the company's leading role in secure implementation and communication across the entire vehicle architecture. The strategic positioning of TTTech Auto shows clear competitive differentiation by not only targeting SDVs, but also making the areas of system, safety, security and software an integral part with its 4SDV approach. The initiative also includes a comprehensive refresh of the branding and corporate design. TTTech Auto's focus on technology and software is now reflected in the new logo, which is based on brackets used in the coding. This gives the brand a fresh and outstanding visual appearance.