Fireworks of new products from VW

Fireworks of new products from VW

VW is presenting four new models during this year's IAA Mobility from September 9th to 14th at the freely accessible event area in downtown Munich. The open stand concept is intended to show the approachability of the brand, invite you to discover and inspire the exchange of ideas, with free entry. Two years ago, Volkswagen entered into a dialogue with visitors to the IAA Mobility with its urban world of experience. Martin Sander, Volkswagen Board Member for Sales, Marketing and After Sales: “With our appearance at the Open Space, we are showing what Volkswagen stands for today and tomorrow: for innovative mobility, emotional products and a clear commitment to our customers.”

World premiere at Odeonsplatz

The focus of the Volkswagen stand in the Open Space are the vehicles: a fully electric compact SUV will celebrate its world premiere at Odeonsplatz. The concept vehicle provides a glimpse of a new member of the electric ID. Volkswagen family. Its series version will complete the Electric Urban Car Family of the Brand Group Core, i.e. the merger of the Volkswagen Group's volume brands. "The IAA show car completes Volkswagen's entry-level mobility for Europe - fully electric and highly efficient. The show car sets standards in its class in terms of design, quality, operation and space. It is a concrete preview of an affordable electric vehicle in the T-Cross class. The car will come onto the market next year," says Kai Grünitz, board member for technical development at the Volkswagen brand. Shortly after its world premiere, the new T-Roc can also be seen at the Open Space for the first time. Another highlight is the ID.3 GTX FIRE+ICE02, designed in collaboration with the performance sportswear brand BOGNER FIRE+ICE. The limited special edition can be experienced in Munich together with its predecessor. The legendary Golf II Fire and Ice from the 1990s now enjoys cult status among fans. After its world premiere at the 24-hour race at the Nürburgring, the exclusive anniversary model Golf GTI EDITION 5001 will also be making a guest appearance at the IAA MOBILITY 2025 - with 239 kW (325 hp), the most powerful series GTI to date.

Interaction desired

Each vehicle world invites you to discover new things and experience the brand in an emotional way with interactive stations and digital presentations. This concept includes, for example, the GTI History Wall, a racing simulator and the ability to create personal AI moments. At a discovery rally, young and old can get to know the adventure areas in a playful way. The Future Materials Lab offers a look into the future: Here, experts from the Volkswagen Materials Laboratory and Design provide information about recyclable and innovative materials. There is also a varied, free stage program and a diverse culinary offering - including the legendary Volkswagen Currywurst and free Melitta coffee enjoyment in the open air. The stage will host concerts with artists such as Armi Warning and Pa Sheehy. There will also be keynote speeches on topics such as “professional sport and mobility” and expert talks, including with music legend Peter Maffay.