Great success for Seat Austria

Great success for Seat Austria

Every year the group honors the world's most successful importer - from 75 countries. After winning the award for the first time last year, the Cupra and Seat Austria import team was able to win and successfully defend the coveted “Importer of the Year” award again in 2021.

In addition to sales and service metrics, other variables such as brand image, brand awareness, customer satisfaction and loyalty are used as criteria for awarding the prize.

The Spanish company Seat is active in 75 markets worldwide, which makes the win all the more significant for the Austrian managing director Wolfgang Wurm: "The successful defense of the title of 'Importer of the Year 2021' shows us that we are on the right track to mastering the current and future challenges in this volatile and important time in the automotive industry together. My thanks go to the entire Cupra and Seat Austria team, to the colleagues from Barcelona and all dealer and service partners for the excellent and trusting cooperation."

In terms of market share, like 2020, 2021 was another record year for Cupra and Seat Austria. With the Seat brand already established on the market, the market share was kept almost the same as the previous year at 6.3 percent (2020: 6.4 percent).

The young Cupra brand was able to increase new registrations and market share many times over to 0.8 percent (2020: 0.1 percent). The two brands together achieved a historically high share of 7.1 percent in Austria, making Austria the world's most successful export country for the two Spanish car brands - measured in terms of market share.