Suche
Mein Konto
This is the new MINI boss
The new head of Mini in Europe is very familiar with the BMW Group.
This is the new MINI boss
Ulrike von Mirbach took over management of the Mini brand for Europe on July 1, 2022. Ulrike von Mirbach was previously responsible for the BMW & Mini retail customer business within the “new sales model Europe” project as well as the overall development of the new sales structures for Mini. In addition to her new role as head of the Mini brand for Europe, she will continue this task.
Ulrike von Mirbach has been working for the BMW Group for around 17 years. At the beginning of her career, she was responsible, among other things, for the marketing strategy of the BMW brand in the German market. From October 2015 to the end of 2020, she managed marketing for the Mini brand in Germany. On January 1, 2021, she took over management of the Mini brand in Germany and moved to the European level just one year later.