Handing over the scepter in PHS communication

Handing over the scepter in PHS communication

Hermann Praxwill take over management of public relations at Porsche Holding Salzburg (PHS) in January 2021. He began his professional career at Porsche Austria in 2003 with the Volkswagen brand, from where he moved to the press department in 2005 as press spokesman for the Volkswagen, commercial vehicles and Audi brands. In 2013 his path took him to India, where he took over the management of communications for Volkswagen Group India for Volkswagen AG. In 2016, the Salzburg native returned to Europe and took on the role of press spokesman for companies and the economy in corporate communications in Wolfsburg. Since May 2016, Prax has been heading product communication at Skoda Auto a.s., in Mlada Boleslav.

He follows Richard Mieling, who is retiring at the end of the year after 40 years at Porsche, including 17 years as Audi brand manager and nine years as head of public relations.

"We are pleased that Hermann Prax, who has been able to gain international experience within the Volkswagen Group in recent years, is returning to Salzburg to take over the management of our PR department. His in-depth specialist knowledge and his broad network will support him in his new role," says Hans Peter Schützinger, spokesman for the management of Porsche Holding Salzburg and adds: "I would like to thank Richard Mieling, also on behalf of my fellow managing directors, for his decades of professional and committed work and wish him all the best for the next phase of his life Good ones.”