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We learn with our customers”
In the KFZ Wirtschaft interview, Eurotax CEO Heiko Haasler and sales manager Martin Novak take stock of 2013 and give an outlook on the current year. One thing is certain: the industry service provider will continue to be proactive and close to the customer.
We learn with our customers”
Automotive Industry: Mr. Haasler, you have been managing director of Eurotax for a year now. What conclusion do you draw?
Heiko Haasler: The results are extremely pleasing. In the last few months we have received very positive feedback from our customers. We were certified that we had positioned ourselves excellently as a service provider, that we had become more proactive and were closer to the customer. With our new products, we have met and often even exceeded our customers' expectations. We have worked very hard as a team and I am very proud that the feedback from our customers is so positive.
What did you fail to achieve in your first year as managing director?
Heiko Haasler: Getting started with online applications wasn't easy. In some cases we had to learn along with customers. But this was intentional because it allows us to respond flexibly and quickly to needs. In addition, the introduction of the chassis calls, which we had planned internally, took longer than we expected because we have high quality standards here. We are now only introducing this in the first quarter of 2014.
How have the individual products that Eurotax introduced last year developed?
Heiko Haasler: Autowert4 has been extremely well received by our customers, and we have also been able to gain new customers.
The switch to Autowert4 as the latest generation of vehicle valuation worked extremely well within a few months, meaning we cover a quarter of the market.
Martin Novak: We aimed for 400 and gained 500 customers - existing customers and new customers - even though we started later than originally planned.
How has RepairEstimate developed?
Heiko Haasler: With RepairEstimate, our customers have recognized the easier handling and the friendly and quick user interface. Our customers have recognized that it is not just a superficial improvement of the application, but a profound improvement of the data.
Heiko Haasler: The new graphics also enable us to address new customers. Over 2,000 companies in Austria are already working with our RepairEstimate repair calculation. From the used car area, where a vehicle that is traded in may also have to be devalued, to body and insurance calculations.
What plans are there for this year?
Heiko Haasler: Building on this, we are now intensifying the roll-out of the MarktRadar, which offers a daily, individually tailored price comparison. Finally, this year we will also introduce dynamic pricing, where we not only display individual vehicles, but also the entire fleet of a dealer. We will have it finished by the middle of the year and will be working on completion in the second quarter together with selected customers
work.
Martin Novak: This intensive collaboration with our customers primarily serves quality assurance.