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Willhaben: Two thirds use smartphones to search for GW
Already 64 percent of Austrians are looking for used cars via smartphone, women more often than men - according to a survey by Willhaben.
Willhaben: Two thirds use smartphones to search for GW
Together with Marketagent, Willhaben surveyed more than 1,500 people about car searches. According to the study, more than 55% of people in Austria are currently actively looking for a car, are planning to do so this year, or have been in the past twelve months.
The most important questions
The most important questions that buyers of used cars ask themselves concern the trustworthiness and seriousness of the seller (55.7%), followed by the features (52.0%) and the condition of the car (51.6%). Only in fourth place is the correct information about the vehicle, such as age, mileage or previous owner (48.9%). Advantages and disadvantages of certain models or brands were mentioned by 39.8% as an important topic in their search.
Mobile car search increasingly popular
More than 64% of people in Austria already use their smartphone to search for used cars. Here, women are ahead at 66.8% compared to the men surveyed (62.5%). Mobile use and apps are therefore generally becoming more and more important. Use is particularly strong among the young target group. 83.1% of the 18 to 29 year old generation and more than 77% of the 30 to 39 year old generation look for their used car via smartphone.
The brand preferences
The classics VW (45%), Audi (38.7%) and BMW (28.6%) generally still occupy the top positions on the popularity scale when buying used cars in Austria. VW (56.1%), Audi (54.1%) and BMW (43.7%) are particularly popular with younger searchers (between 18 and 29 years old). While VW enjoys relatively similar popularity among men (44.2%) and women (46.1%), Audi (43.0%) and BMW (33%) are significantly more popular among men than among women, according to the study: Audi (32.4%), BMW (22.4%).
Dealer or private
Around 22% prefer buying through private sellers. Around 42% are primarily looking for cars from a car dealer and 36% of those surveyed have no preference over private ads or car dealers.