Race for the connected car

Race for the connected car

The “Connected Vehicle Trend Radar” from international consulting firm Capgemini Invent examines how the automotive industry can become profitable with connected services. Over 3,000 consumers worldwide were surveyed for the study. Result: Only 56 percent of the consumers surveyed have connected services in their vehicles, only 51 percent of them use them frequently or very often, and 29 percent only occasionally. Two thirds of respondents believe that connected services would increase the value of a car and improve the driving experience. This shows that OEMs have not yet been able to fully penetrate the connected services market. The consultants therefore recommend: Opening up the Connected Services portfolio to applications from third-party providers gives manufacturers the opportunity to regain their pole position over their digital competitors: Many users already use applications from large technology companies, so access to these applications via the vehicle's user interface is the key to securing the interface to the customer and their data. Simon El Dib, Head of Capgemini Invent Austria and expert in data-driven business models at Capgemini in Austria: "Most manufacturers still do most of the work themselves by assembling components - and also services - from suppliers, instead of opening their connected car ecosystem to premium partners who are already further along." Conclusion: Loss of market share in connected services translates into lost revenue – or, more seriously, can lead to manufacturers becoming suppliers to technology companies.”