VW starts a virtual car show

VW starts a virtual car show

Following the cancellation of this year's International Motor Show in Geneva, the Volkswagen brand's trade fair stand is now available virtually. Interested parties can now here Experience all the brand's new products online from home around the clock until April 17, 2020. The 360° tour offers an interactive digital experience in which users immerse themselves in the trade fair: They can stroll around the stand, look at the vehicles from all sides and also change their color and rim configuration.

"I am pleased that, despite the cancellation of the Geneva Motor Show, our marketing team has managed to make our stand accessible to all visitors. They can virtually experience the attention to detail with which our team presents this trade fair and our product highlights. It shows once again that special situations also produce special solutions," said Jürgen Stackmann, Board Member for Sales, Marketing and After-Sales for the Volkswagen Passenger Cars brand. "We are convinced that in the future, in addition to the real presentation of the vehicles, we will be able to attract many more people can achieve through these virtual trade fair visits.”

All vehicles planned for Geneva as well as the exhibition stand were digitally prepared for the 360° experience. The focus is on the new products of 2020: from the future electric vehicle ID.3 to the new Touareg R with plug-in hybrid technology to the latest generation of the sporty, compact Golf icons GTI, GTD and GTE.

The user takes part in a guided tour of the exhibition stand, but can control it individually: Clicking on integrated additional features and operable exhibits with the option of equipping the vehicles in other colors or with other rims make the exhibition interactive. If you are more interested in a vehicle, you can create a Volkswagen ID on a registration page in order to receive personalized offers in the future.