Toyota shows new brand design

Toyota shows new brand design

Toyota is presenting its new brand design in Europe with a revised version of the company logo and a new corporate font. The company would like to signal the beginning of a new era: the transition from an automobile manufacturer to a future-oriented mobility partner. The new visual identity (“VI”) is driven by simplicity and is shaped by four key principles: mobile, future-oriented, high-quality and consistent across all business areas. 

“We developed the brand’s new visual design with ‘tomorrow’ in mind”explains Didier Gambart, Vice President, Sales, Marketing & Customer Experience at Toyota Motor Europe. "It will enable us to better connect with our customers across a variety of touchpoints in the future. It will be seen for the first time at the premiere of the new Toyota Yaris."

For the first time, the logo is also displayed without a wordmark. It will be used on all communication channels; the current logo continues to adorn the vehicles. The signaling at Toyota dealerships also remains unchanged. It will be reviewed as part of the Toyota 2025 network strategy.

“The new brand identity not only follows the need for a design that is adapted to digital communication – rather, the reduction shown transports Toyota’s brand DNA into a contemporary brand image.”, adds Norbert Gall, Head of Marketing at Toyota Austria. “With the modern design, we perfectly reflect the essence of the Toyota brand: the concentration on the essentials, as well as the precision and quality of our designs.”