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Daily admissions reduced
Danijel Dzihic, General Director of Ford Austria, speaks in the KFZ Wirtschaft interview about the current market situation and takes a look into the future.
Daily admissions reduced
Ford currently has a market share of 6.5% (including commercial vehicles). In the previous year it was 7%. In general, it was possible to reduce daily registrations and increase the dealers' profitability. According to Dzihic, the average return on sales is currently “close to 2%” and the target for the next few years remains 3%. In 2016, Ford Austria will continue to focus more on private and corporate customers. The Ford boss sees great potential in the fleet segment, especially with the new Mondeo. You can read the interview in the December issue of KFZ Wirtschaft.