Social media tips for car companies

Social media tips for car companies

More and more motor vehicle companies are recognizing the importance of directly addressing target groups and are increasing their online marketing. The goals: To make your company and the services it offers better known to potential customers, to attract and retain new customers. In view of the changes in the importance of social media, Autoreifenonline.at is offering active support in the form of a new extension in its “Digital Toolbox for Dealers”. With the help of the tools, business customers from workshops and tire specialist companies receive tips on how to use social media correctly - when acquiring new customers, retaining existing customers and integrating a digital presence away from everyday work - in the workshop or tire specialist retailer. The current one Toolbox extension There is assistance in creating social media profiles, for example on Facebook, Twitter, YouTube or Instagram. The new tool also describes how to write individual posts to provide information about special promotions or opening times. 

Before starting, companies should decide whether they want to set up one profile on one platform or even multiple profiles on different social media. Depending on the target group, the different platforms can be used individually and get the best for your own business. Whether on Facebook, Instagram or YouTube – all channels have one important thing in common when it comes to preparation: a rough strategy and good resource planning make sense for better planning. This makes it easy to integrate the new social media activities into your workday. Right from the start, a list of possible topics/postings/images that could be of interest to customers should be put together: service promotions, holiday checks, oil change discounts, current promotions or vehicle offers.