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Seat: New CEO
Wayne Griffiths will lead the Seat company with its two brands Seat and Cupra from October 1st
Seat: New CEO
Wayne Griffiths will be the new CEO of Seat S.A. effective October 1, 2020. Griffiths will continue to carry out his duties as CEO of the Cupra brand and, until further notice, as the company's Director of Sales and Marketing. Carsten Isensee continues to act as board member for finance and IT. Isensee also took over the position of chairman of the board on an interim basis.
Griffiths joined Seat in 2016 as Director of Sales and Marketing and has significantly developed the company. Over the past three years and up to the first quarter of 2020 (pre-COVID period), Seat was the fastest growing brand in Europe. With Griffiths at the helm of sales and the biggest product offensive to date, Seat set a new sales record with an increase of more than 40% between 2016 and 2019. The new CEO is also one of the founders of the Cupra brand and the newly created Seat MÓ.