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Seat is importer of the year
For the first time, Seat Austria's import team was able to win the company's internal award for “Importer of the Year”.
Seat is importer of the year
In addition to sales and service metrics, other variables such as brand image, brand awareness, customer satisfaction and loyalty are used as criteria for awarding the prize. As part of a digital event, Wayne Griffiths, President of Seat and Cupra, presented the award to Wolfgang Wurm, Managing Director of Seat Austria. “In 2020, they managed to achieve a record market share of 6.4% and position Seat as the third largest brand in the country,” said Griffiths, praising the Austrian team. Only Spain, Seat's home country, has a higher market share at 8.6%. A total of 16,041 new Seat and Cupra vehicles were registered in Austria in 2020.