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Saitow helps with digitalization
Online trading has received an additional boost from Corona. But even without lockdowns, one thing is certain: companies can sustainably increase their sales with digitalization. Saitow AG offers a complete solution for this with Alzura Shop for the automotive industry.
Saitow helps with digitalization
The coronavirus has changed the way consumers shop. Online shops or online shopping have taken on an even more important status than before and in this sense are a strong catalyst for digitalization. But how does the automotive industry manage to sustainably digitize its own business model?
This is exactly where the eCommerce company Saitow comes in with the new complete solution Alzura Shop, which combines website and online shop. Through an integrated interface to Alzura Tyre24, dealers can present their workshop and services online individually with the complete solution and expand their own online shop to include the Alzura Tyre24 product range (tires, rims and automotive spare parts). The latter is a leading B2B platform for the automotive aftermarket.
Attract and retain customers
“With Alzura Shop, we provide the industry with a solution to master the challenges of digitalization and to easily attract and retain new customers online,” says Michael Saitow, founder and CEO of Saitow AG.
This includes services, web space, domains, SSL certificates and support as well as all other means necessary to operate eCommerce successfully. "This means that customers can also look at the offerings outside of business hours and either buy straight away in the shop or stop by the store later. In this way, local stationary retail is strengthened with the help of digitalization," says Saitow.
According to Saitow, the big advantage of Alzura Shop is the simplicity of things. Without any knowledge of HTML, products and services can be made available online with just a few clicks. In addition, changes can easily be made independently if prices and products change.
Regardless of whether it is a workshop, tire shop or car dealership: the solutions and design templates are suitable for every type of business and company size. The personal touch is emphasized by individual photos of the business or the team. The complete solution also offers finished product data or photos that can be adapted and expanded. In addition, Alzura Shop is cloud-based, so there are no costs for updates and the shop can be accessed from anywhere.
“In order not to be dependent on potential customers finding the online shop, search engine optimization cannot be missing from professional solutions,” says Saitow, who therefore also offers SEO optimization with intelligently used keywords that ensure that the online shop is found on Google.
Integration of Alzura Tyre24
With an integrated interface to Alzura Tyre24, the most important information from the B2B platform is transferred to Alzura Shop. The retailer has the option of displaying not only their own range but also the variety of products from over 2,000 suppliers in their online shop. There are several optionally bookable automotive plugins to choose from.
Three price packages are available to customers: “Starter”, “Pro” and “Enterprise”, which can optionally be expanded with automotive plugins. Depending on the size of the company and shop, interested parties can choose which package is most suitable for them. Let's start with the entry-level package "Starter", which already includes the full range of functions for 19 euros per month. Every new customer receives a 30-day trial period.