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Austria's car market on course for recovery
The Austrian car market will continue its upward trend in 2025: 215,115 new cars were registered in the first three quarters, which corresponds to an increase of 12.6 percent or 24,092 vehicles compared to the same period last year. This means that the industry continues to be robust – despite an economically challenging environment.
Austria's car market on course for recovery
Electromobility remains a growth engine
The market for battery-electric vehicles is also stable. Around every third BEV model now comes from the Volkswagen Group. Volkswagen Passenger Cars has even taken over the number 1 position in this segment.
The market experienced a particular boost in September: with 25,745 new registrations, the result in the individual month rose by almost 30 percent compared to the previous year. What is striking is the increased demand in the private customer segment.
“Pleasingly, there is an increased desire to buy among private car buyers again, even if they are still paying close attention to their wallets,” explains Hans Peter Schützinger, spokesman for the management of Porsche Holding Salzburg. “If the positive trend continues in October and November, then a total market of 270,000 to 275,000 new registrations for this year is absolutely within reach, which would be another important step towards a sustainable recovery of the car market.”
Despite the positive figures, Schützinger urges caution: "The domestic car market shows a continuous upward trend throughout the year, which is a positive and necessary signal for the entire industry. At the same time, however, competition among all market participants continues to intensify, especially with a view to the autumn business and the upcoming end of the year."
He also warns against exaggerated reactions to short-term developments: “However, we must be careful that, especially in economically volatile times, the prevailing battle for market shares and unit numbers does not lead to dangerous actionitis for importers and dealers, which in turn would only lead to short-term success.”
The Volkswagen Group brands continue to have a high market share level (40.7%) with 87,628 new registrations. With an increase of 16.2% in the first nine months of this year, they even grew at a high level, 3.6 percentage points faster than the overall market.