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New UHP tire from Bridgestone
With the new Potenza Sport, Bridgestone wants to attack the ultra-high-performance segment.
New UHP tire from Bridgestone
Bridgestone has many years of experience in racing, including in Formula 1. Bridgestone has built on this experience with the newPotenza Sportdeveloped a high-performance product based on state-of-the-art technology. Goal: To offer a new standard in high-end sporty performance and top-in-class performance on dry roads, supported by outstanding wet performance.
In a premium segment comparison, TÜV Süd certifies that the Potenza Sport has excellent values for dry braking (shortest braking distance on dry roads) as well as vehicle stability in curves and on straights. In further tests by TÜV Süd, it was also rated as the best tire for cornering and handling on wet roads and carries this accordinglyEU tire label “A” for wet grip.
Developed with end users in mind
At the start of the development phase, Bridgestone conducted extensive market researchover 3,800 end consumers were surveyedbecame. The feedback served as important information for engineers and technicians to design a tire that successfully meets drivers' needs and expectations for control and confidence.
To achieve the performance of the Potenza Sport, Bridgestone uses various new, innovative technologies in tread design, rubber compound and carcass construction. Several new technologies have been integrated into the profile design, including the innovative 3D sipes for high block rigidity. It should enable shorter braking distances and higher mileage. The innovative tread mixing process is designed to use an improved formula for maximum wet and dry performance. Through the optimized carcass construction, the Potenza Sport aims to achieve maximum stability at high speeds and precise steering feedback while simultaneously improving rolling resistance.
Manufacturers trust Bridgestone
Some of the world's most prestigious car brands are already using the Potenza Sport as original equipment, including BMW with its 8 Series, Lamborghini with the Huracán STO and Maserati with its new MC20 super sports car. The Potenza Sport is developed and manufactured in Europeavailable from the first quarter of 2021be. With the introduction of96 sizes from 17 to 22 inchesBridgestone aims to cover a wide range of passenger cars and on-road SUVs in the market – from premium sedans and SUVs to luxury and prestige vehicles. The tire manufacturer has thus significantly increased its market coverage in the summer segment in both the HRD (High Rim Diameter) and Ultra HRD portfolios.