New DS brand director

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DS Automobiles, Groupe PSA's premium brand, is receiving new leadership in Austria. Antonio Asaro has taken over the management of the brand.

DS Automobiles, die Premium-Marke der Groupe PSA, erhält in Österreich eine neue Führung. Antonio Asaro hat die Direktion der Marke übernommen.
DS Automobiles, Groupe PSA's premium brand, is receiving new leadership in Austria. Antonio Asaro has taken over the management of the brand.

New DS brand director

Neuer DS Markendirektor Antonio Asaro

DS Automobiles is now present on the Austrian market with eight locations, including three new car dealership locations in Vienna, Wels and Graz. The business graduate Antonio Asaro is a graduate of the University of Mannheim and can build on extensive marketing and sales experience. Since 2008, he has worked in various management positions for the Opel brand in Germany before moving to international key account management at Groupe PSA in 2018. His predecessor Marc de Kergariou is moving back to France to take up a new role within Groupe PSA. Antonio Asaro on his future plans: "The DS brand has potential - we will soon be preparing the market launch of the DS 9 for 2021. And the future is electric: DS Automobiles will only offer electrified models from 2025, either as a 100% electric model or as a plug-in hybrid."