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Mini Vienna is celebrating its reopening
Mini Vienna wants to become a pioneer in the digitalization of BMW Group locations in Austria.
Mini Vienna is celebrating its reopening
At the beginning of October 2020, Mini Wien at Heiligenstädter Straße 66 in Vienna Döbling presents itself with a new look after extensive renovation work. Advice, sales, service reception and the workshop can be found on a total of 1,040 square meters. After the renovation, the largest mini location in Austria will take on the role of the digital flagship store in Austria. Numerous features such as the world's first LED outdoor video wall for a mini location, the "Mobile Customizer" for digital vehicle configuration and the "Emotional Virtual Experience" ensure a completely new customer experience. Unfortunately, the original size mini that runs vertically down the wall has been omitted.