Mini launches subscription model

Mini launches subscription model

BMW Austria with its Mini brand is paving a new and flexible path to individual mobility at a premium level. An innovative car subscription from the Mini brand is starting now. As part of the subscription, customers have the opportunity to choose from a large variety of young used cars online and rent the Mini of their choice at a fixed rate for a term of several months that they choose. In addition to the pure vehicle rental, this manufacturer subscription model in Austria also includes additional costs such as registration, tires, service, insurance, taxes and vignette fees. The innovative all-inclusive offer is based on the cooperation between BMW Austria and the participating Mini partners in Austria with the online platform ViveLaCar ( https://www.vivelacar.at/ ).

Large selection of mini models

The flexible Mini subscription impresses with a large selection of vehicles, attractive conditions and convenient processing. "The partnership with ViveLaCar enables us to expand our customer offering in the shortest possible time. With the new subscription model, we want to open up an additional sales channel for our Mini partners in Austria. The flexible offering and attractive vehicle selection provide ideal conditions for offering our cool Mini models to a broad audience," says Christian Morawa, Managing Director of BMW Austria GmbH. 

You can get your desired Mini with just a few clicks. You then decide on the number of kilometers to be driven each month and are immediately shown the monthly subscription fee. This ensures maximum cost transparency. All expenses for vehicle registration, insurance, taxes and vignettes are already included in the subscription tariff. The associated formalities are also taken over by the operator of the brokerage platform. As a result, the customer only has to pay the fuel costs in addition to the monthly subscription tariff in order to enjoy the typical Mini go-kart feeling.