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Mercedes-Benz is the most valuable car brand in the world
Mercedes-Benz was able to further increase its brand value in the current “Global 500 2020” ranking by the US brand valuation company Brand Finance and is once again the most valuable automobile brand in the world.
Mercedes-Benz is the most valuable car brand in the world
Mercedes-Benz is also the most valuable B2C brand in Europe. The study examined 500 brands. With a brand value of $65 billion (plus 7.8 percent compared to 2019), Mercedes-Benz occupies 11th place in the new overall ranking and was able to improve the previous year's result by two positions. Characteristics typical of Mercedes such as premium quality and innovative strength, in addition to the further development of the brand and its increase in sales, were crucial factors for the positive development in the overall ranking.