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Mazda celebrates its 100th
In 100 years of company history, Mazda has developed from a cork producer to the best-selling Japanese car brand in Austria.
Mazda celebrates its 100th
To date, Mazda has sold 650,000 cars in Austria alone. The first of several parties will take place in March to mark the 100th anniversary. From then on, three special, limited edition models will celebrate their premiere in stores under the name Edition 100: the Mazda3, the CX-5 and the MX-5. All three Edition 100 models are characterized by additional equipment and special features at a special price.
100 years of Mazda in fast motion
The MX-5 Roadster, the Wankel engine and the Cosmo Coupé shape Mazda's reputation as a car manufacturer today. But the company from Hiroshima started in 1920 in a completely different industry, namely as a producer of cork products. Just one year after the company was founded, company boss Jujiro Matsuda switched to modern mechanical engineering. In 1930, the prototype of a motorized cargo tricycle was finally presented, which just a year later became the company's first bestseller under the name Mazda-Go. The first passenger car followed after the Second World War, the tiny R360 Coupé. In 1961, Mazda acquired a license to build the rotary piston engine, which was first installed in the futuristically designed Cosmo Sport in 1967. Mazda made the leap to Austria in 1969, making it the first Japanese car brand to be available in this country.
In 1986, Mazda also became a pioneer when it came to environmental protection and brought the first cars with a catalytic converter as standard to Austria. The next revolution followed in 1989: With the MX-5, Mazda saved the roadster genre, i.e. open two-seater fun cars, from extinction. Mazda is relaunching for the millennium and sharpening its image with its expressive Kodo design, efficient Skyactiv technology and emphasized driving pleasure philosophy. The backbone of the current model range is the SUV CX-3, CX-30 and CX-5. And this September, Mazda is crowning its 100th anniversary with its first electric car, the MX-30.