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Lamborghini avoids large car shows
The Italian sports car manufacturer (under the umbrella of the VW Group) has issued a general rejection of car shows.
Lamborghini avoids large car shows
Katia Bassi, Lamborghini's head of marketing and communications, said in an interview that the luxury super sports car manufacturer is no longer planning traditional trade fair appearances in the future. Instead, they want to concentrate on speed at special events like the Goodwood Festival and get closer to their elite customers in such settings. Such a general cancellation can be viewed as a turning point for car shows.