Kia: New partner in Tyrol

Kia: New partner in Tyrol

This means that the traditional company covers the Innsbruck city area and the east including the Schwaz district well as a trading and workshop partner for the brand. The family company looks back on over 100 years of expertise in the automotive business. Most recently, in 2018, investments were made in a spacious showroom and a modern workshop on Haller Straße in the east of Innsbruck. Today the company is run by Eduard and Dorothea Linser in the fourth generation. “We were looking for a second brand to expand our range of products and to absorb the fluctuations that come with just one brand.” Dorothea Linser explains the decision for Kia as follows: “We also wanted a brand that complemented our existing offering and with Kia we ultimately found a brand that ideally meets our requirements.” 

Eduard Linser also sees the Korean brand as well prepared for the future. “Kia is at the forefront when it comes to alternative drives. All-wheel drive expertise, a good price-value ratio and the European production convinced us, as did the 7-year manufacturer’s guarantee.” The Kia brand is not entirely new for the car dealership. Auto Linser was a Kia partner until 2014. Some employees may already have experience with the brand. Hannes Brandacher, operations manager in Buch at Jenbach, is optimistic about the future with Kia. “We are also pleased that our impression of the Kia team was confirmed by the victory at Dealer Radar 2019, so with Kia we have found a brand that has a future and is a good fit for us - we are definitely looking forward to a good future collaboration.”