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Kia Finance from Santander
Santander Consumer Bank and Kia Austria are celebrating the tenth anniversary of their financing partnership under the Kia Finance label this year. The cooperation was extended at the end of 2017 until 2020. At the Vienna Autoshow, both partners made it clear why: more and more Austrians are financing their new cars. At Kia, the financing share is already over 60 percent - and the trend is rising. "Within the last two years, we have managed to increase the loyalty rate of Kia Finance customers from 13 to 28 percent through suitable financing offers. This means that almost every fourth financing customer now comes back. And that after just four to five years. That's...
Kia Finance from Santander
Santander Consumer Bank and Kia Austria are celebrating the tenth anniversary of their financing partnership under the Kia Finance label this year. The cooperation was extended at the end of 2017 until 2020. At the Vienna Autoshow, both partners made it clear why: more and more Austrians are financing their new cars. At Kia, the financing share is already over 60 percent - and the trend is rising.
"Within the last two years, we have managed to increase the loyalty rate of Kia Finance customers from 13 to 28 percent through suitable financing offers. This means that almost one in four financing customers now comes back. And that after just four to five years. That is significantly shorter than the general average in Austria, here the retention period is seven years," says Michael Schwaiger, Director of Automotive Sales at Santander Consumer Bank. The Santander Consumer Bank and Kia Austria are celebrating their tenth anniversary this year Financing partnership under the Kia Finance label. The cooperation was extended at the end of 2017 until 2020.
At the Vienna Autoshow, both partners made it clear why: more and more Austrians are financing their new cars. At Kia, the financing share is already over 60 percent - and the trend is rising. "Within the last two years, we have managed to increase the loyalty rate of Kia Finance customers from 13 to 28 percent through suitable financing offers. This means that almost one in four financing customers now comes back. And that after just four to five years. That is significantly shorter than the general average in Austria, here the retention period is seven years," says Michael Schwaiger, Director of Automotive Sales at Santander Consumer Bank.